About me

Intentional Creativity, Rooted in Seasonality and Story

I’m Ash White, a Digital Marketing Creative, Illustrator and Artist based in Melbourne, Australia.

Autumn tones, slow living, and a love of nature inspire my aesthetic. I value intentional, thoughtful design, whether it’s illustration, content writing or storytelling.

My work is driven by attention to detail and crafted to connect.

What I do

Design, Detail & Visual Storytelling Across Mediums

Greeting Cards Designed for Florists & Gift Shops

Wholesale greeting cards printed professionally in Melbourne on 100% recycled card stock. Designs that will brighten up your store and elevate even the prettiest of posies.

become a stockist

my why

Creating Space for Self-Expression and Everyday Beauty

At the heart of it all is my belief that everyone holds something beautiful and worth celebrating. Whether I’m painting or drawing, developing brand visuals, I want people to feel more like themselves through what I create.

I craft visuals that are intentional and full of feeling, so others can show up with confidence, colour, and connection.

In my freelance creative work, it shows up in how I approach storytelling, branding, and content creation, highlighting what makes each brand or individual distinct. I’m drawn to work that uplifts, encourages, and connects, always aiming to reflect the heart behind the work, not just the product.