Artist, Designer & Nail tech
Thoughtful design. Playful expression. Seasonal beauty.
About me
Intentional Creativity, Rooted in Seasonality and Story
I’m Ash White, a digital marketing creative, illustrator and nail artist based in Melbourne, Australia.
My creative work spans from tactile handmade art and content creation to custom nail designs at Apricot Nails, where I blend natural beauty with detailed, wearable art.
Autumn tones, slow living, and a love of nature inspire my aesthetic. I value intentional, thoughtful design, whether it’s a brand identity, content writing, storytelling, or a bold set of nails.
My work is driven by emotion, grounded in simplicity, and crafted to connect.
What I do
Design, Detail & Visual Storytelling Across Mediums
Greeting Cards Designed for Florists & Gift Shops
Wholesale greeting cards printed professionally in Melbourne on 100% recycled card stock. Designs that will brighten up your store and elevate even the prettiest of posies.
Nail Art & Enhancements (Apricot Nails)
Specialising in Russian Manicures, BIAB and Japanese + Korean gel nail services with a soft, seasonal touch and good vibes, like hanging out with your bestie.
Digital Illustration, Content Creation & Design
Expressive visuals for brands, artists, and small businesses. Warm, detail-rich assets for social media and marketing.
my why
Creating Space for Self-Expression and Everyday Beauty
At the heart of it all is my belief that everyone holds something beautiful and worth celebrating. Whether I’m painting or drawing, developing brand visuals, or designing a personalised manicure, I want people to feel more like themselves through what I create.
I craft visuals that are intentional and full of feeling, so others can show up with confidence, colour, and connection.
At Apricot Nails, this looks like creating space for self-expression through colour, design, and detail that reflects your personal style. It’s not just about beautiful nails, it’s about making you feel more like yourself when you walk out the door.
In my freelance creative work, it shows up in how I approach storytelling, branding, and content creation, highlighting what makes each brand or individual distinct. I’m drawn to work that uplifts, encourages, and connects, always aiming to reflect the heart behind the work, not just the product.
