Stop Hiding Your Nails: How to Heal and Grow Them Strong

I see it all the time. Clients come in hiding their hands, clipping their nails short, or trying to cover every flaw with polish. Maybe you’ve been battling brittle nails, lifting polish, or even recovering from nail biting. I get it. It’s frustrating when your nails don’t feel as strong or healthy as you want.

The truth? Healthy nails aren’t just about aesthetics. They’re a reflection of proper care, the right products, and giving your nails time to rebuild. I want to show you how to get strong, resilient nails while still enjoying the manicures you love.

Why Nails Break, Chip, or Peel

If your nails feel weak or are constantly breaking, it’s usually not because they’re “bad.” They’re simply tired and in need of proper support. Some common culprits I see include:

• Over-filing or aggressive buffing

• Using harsh polishes or removing gels incorrectly

• Not using protective layers like BIAB (Builder in a Bottle)

• Nail biting or picking

I always start by assessing the nail and tailoring treatments to restore strength. That’s where BIAB nails, Japanese gels, and natural nail care come in. They’re designed to protect your nails while helping them grow, even if they’ve been damaged in the past.

The Power of Builder in a Bottle

BIAB isn’t just another gel. It’s a soak-off product that builds strength, encourages growth, and creates a smooth base for nail art or polish. I use it because it’s gentle yet supportive. Unlike acrylics, it works with your natural nails instead of against them.

Here’s why BIAB is a game changer:

• It supports growth on bitten nails or nails recovering from damage

• Creates a protective shield to reduce chips, breaks, and lifting

• Works with extensions or standalone for a natural, glossy finish

• Pairs perfectly with Japanese gels or Korean gels for lasting shine

Clients often tell me their nails feel stronger after just a few appointments. BIAB gives nails the structure they need to thrive while still looking polished and beautiful.

Small Habits That Make a Big Difference

I always recommend combining professional care with simple at-home habits. Even small steps can dramatically improve nail health over time:

• Use cuticle oil daily to keep nails and surrounding skin nourished

• Avoid picking or biting to prevent trauma to the nail plate

• Book regular appointments for Gel X extensions or Japanese gel nails

• Wear gloves for washing dishes or cleaning to prevent unnecessary damage

Consistency is key. Nail health is a slow burn, but when you commit, the results are noticeable and long-lasting.

Custom Care for Every Nail

No two sets of nails are the same. That’s why I never do cookie-cutter manicures. Every BIAB application, every extension, and every polish choice is tailored to your nail type and lifestyle.

Whether you’re booking your first nail appointment or recovering from years of DIY fails, I focus on creating a strong, healthy base that supports growth and looks stunning.

Your Nail Health Journey Starts Here

Hiding your nails or masking damage doesn’t have to be permanent. With the right products, professional application, and a little patience, nails can heal, grow, and shine.

At Apricot Nails in Forest Hill, I specialise in:

• BIAB nails for natural nail strength and growth

• Gel X extensions and Japanese gel nails

• Natural nail care for recovering bitten nails

• Custom, long-lasting manicures tailored to your nail goals

Your nails deserve attention, care, and a manicure that lasts longer than a week.

📍 Book your nail appointment at Apricot Nails in Forest Hill today. Let’s get your nails strong, healthy, and ready to show off.

Russian Manicures: Precision Meets Healthy Nails

If you’ve ever searched for nail appointment Melbourne or BIAB nails near me, you might have noticed the buzz around Russian manicures. It’s a technique that’s precise, polished, and surprisingly kind to your nails when done correctly. I’ve been offering Russian manicures at Apricot Nails in Forest Hill, and I can honestly say it’s a game changer for anyone serious about nail health.

What Is a Russian Manicure?

A Russian manicure is all about detail and precision. Using a combination of fine electric drills and careful hand techniques, I can clean the nail plate and cuticle area thoroughly, leaving a smooth, healthy surface without harming the natural nail. Unlike traditional methods that rely heavily on cutting or pushing back cuticles roughly, the Russian technique is meticulous and gentle.

Why Nail Health Comes First

Even though Russian manicures look flawless, the main goal is nail health. I always make sure your nails are strong, smooth, and supported before adding any polish or BIAB. If you’re recovering from nail biting or working on strengthening bitten nails, this technique gives you a clean foundation to help your nails grow without stress.

I combine the Russian manicure with Builder in a Bottle (BIAB), Japanese gels, or Korean gels, depending on your needs. This way, your nails aren’t just pretty, they’re stronger, more flexible, and better protected. I’ve noticed after multiple appointments my clients’ nail beds have grown longer from regular Russian manicures which is such a fun bonus!

Who Benefits Most from Russian Manicures

Russian manicures aren’t just for aesthetics. They’re perfect for:

• Anyone recovering from bitten nails or damaged nail plates

• People who want a flawless base for extensions or Gel X extensions

• Clients who love long-lasting, glossy finishes with Japanese gel nails

• Those who want detailed, precise nail shapes while maintaining natural nail care

Because I focus on natural nail care, every step of the process is tailored to your nail type and lifestyle. There’s no one-size-fits-all approach here.

How I Combine Style and Strength

After the manicure, I can apply BIAB or Japanese gels to further protect your nails. This adds strength while keeping them looking polished and elegant. Whether you’re going for a minimalist nude, subtle shimmer, or bold colour, Russian manicures provide the perfect canvas.

With regular appointments, your nails will grow healthier, your polish will last longer, and your nail beds will thank you. For clients who love Gel X extensions, this technique ensures the extensions sit perfectly while minimising stress on the natural nail.

At-Home Care Tips

Even the most precise Russian manicure benefits from a little TLC at home:

• Use cuticle oil daily to nourish and soften the nail area

• Avoid picking or peeling polish to prevent damage

• Book regular appointments to maintain your BIAB, Japanese gel, or Gel X sets

• Wear gloves when cleaning to protect your nails from harsh chemicals

Simple habits make a huge difference. Healthy nails aren’t instant—they’re built over time with care and consistency.

Ready for a Nail Upgrade?

If your nails feel tired, damaged, or uneven, a Russian manicure could be the reset you need. Combined with Builder in a Bottle, Japanese gels, or Korean gels, it’s the perfect way to prioritise nail health without sacrificing style.

📍 Join the waitlist at Apricot Nails in Forest Hill today and give your nails the care they deserve. Strong, glossy, and healthy nails are just one appointment away.

BIAB vs Acrylic Nails: What’s the Difference?

If you’ve ever scrolled through nail inspo and debated between BIAB and acrylic, you’re not alone. Both options give you polished, glam nails, but they are completely different in how they feel, last, and treat your natural nails.

At Apricot Nails, I’ve helped so many women figure out which option suits their nail health, style preferences, and lifestyle. So I thought I’d break it down clearly so you can feel confident in what you choose.

What Is BIAB?

BIAB stands for Builder in a Bottle. It’s a soak-off gel designed to strengthen and protect your natural nails while leaving a smooth, glossy finish. Think of it as a flexible shield that grows with your nails.

Why I love BIAB:

• It supports natural nail care

• It’s gentle on your nail bed

• It can last three to four weeks without lifting

• It’s ideal for recovering from damage or bitten nails

• There’s minimal filing and no harsh removal

BIAB is my go-to for women who want their nails to look polished and stay healthy without a lot of upkeep.

What Are Acrylics?

Acrylic nails are made from a mix of liquid monomer and powder polymer that hardens on the nail. They’re known for instant length and bold, sculpted looks.

Here’s the acrylic rundown:

• They’re harder and less flexible than BIAB

• Great for long lengths and sharp shapes

• Usually need more filing and longer removal

• Can damage the nail if applied or removed incorrectly

• More likely to lift if your nails are already weak

The Real Differences

Flexibility and Feel

BIAB moves with your nail. That flex helps prevent cracks and breakage. Acrylics are rigid and can snap more easily if you knock them.

Nail Health

BIAB is all about long-term nail health. It helps strengthen and grow your natural nail. Acrylics, while beautiful, can cause trauma over time, especially if you already deal with biting or brittle nails.

Maintenance

BIAB is low-fuss. It grows out cleanly and stays looking fresh for longer. Acrylics tend to lift more quickly and need more frequent fills.

Builder Gel (BIAB) + Full Tip Extensions by Apricot Nails

Style Options

Acrylics are great if you love long, sculpted shapes or dramatic nail art. BIAB gives a natural finish with strength and shine. I can customise either using Japanese gels, Korean gels, or even Gel X extensions.

Which One Is Right for You?

I usually recommend BIAB if:

• You want natural-looking nails

• You prefer less maintenance

• You’re recovering from nail damage or nail biting

• You want to prioritise nail health

Acrylics might be the better pick if:

• You love bold, sculpted nails

• You want long lengths quickly

• You’re happy to keep up with more regular maintenance

What to Expect at Your Appointment

I’ll start with gentle prep, cuticle care, and a tailored application to suit your nail needs. I only use premium Japanese and Korean soft gels to finish every set with long-lasting shine and a flawless finish. If you’re after acrylic, I’m not the nail tech for you!

Let’s Pick Your Perfect Nail Style

If you’re ready to stop the endless cycle of chipped polish and start enjoying nails that feel strong, healthy and beautiful, book in with me.

At Apricot Nails, it’s my priority to help you choose what’s right for you. Your nails deserve the best care, and if it’s the low-maintenance flexibility of BIAB, then I’m your girl.

📍 Get in touch today and let’s get you the nails you’ve been dreaming of.

Cuticle Oil Isn’t Optional (Sorry, But It’s True)

If I had a dollar for every time someone told me, “I always forget to use cuticle oil,” I could probably buy a lifetime supply of it for the entire salon.

I get it. Between work, social life, and just remembering to drink enough water, squeezing in one more self-care habit feels like a stretch. But if you want strong, glossy, long-lasting nails, cuticle oil is not the extra step. It’s the step.

Here’s why I never let a client leave without a gentle nudge (okay, sometimes a full lecture) about making it part of their routine.

It’s Not Just About the Cuticles

Despite the name, cuticle oil doesn’t just benefit that tiny bit of skin at the base of your nail. It does a lot more heavy lifting than you think.

It hydrates the nail plate, strengthens the skin around the nail, and prevents the kind of dryness that leads to peeling, cracking, and lifting. Especially if you’re wearing BIAB, Gel X extensions or Japanese gel, you need that oil to keep your nails flexible and nourished.

Think of it like conditioner for your nails. You wouldn’t skip conditioner and expect soft hair, right?

Why It Matters More with BIAB

If you’re on a BIAB journey, trying to recover from bitten nails or grow your natural nails stronger, cuticle oil is your best friend.

Here’s what it helps with:

• Softens cuticles and keeps them from overgrowing

• Reduces hangnails and inflammation

• Keeps the nail bed hydrated, which prevents brittleness

• Extends the life of your manicure by reducing chipping and lifting

Hydrated nails are happy nails. Dry nails break and pull away underneath the enhancement, creating lower retention time, snapping and breakage problems. Simple.

How Often Should You Use It?

Daily. Preferably twice. I know that sounds like a lot, but once it becomes a habit, it takes two seconds. Leave a bottle by your toothbrush, your desk, your bedside table. I even have one in my car.

One swipe across each cuticle and a quick massage in. Done. Bonus points if you apply after handwashing or before bed when your skin is resting and absorbing more product.

Picking the Right Oil

Not all cuticle oils are made equal. Look for ones with ingredients like jojoba oil, vitamin E, or sweet almond oil. These sink in quickly, nourish deeply, and don’t leave you greasy.

I always recommend starting with a lightweight, natural oil that feels good to use. If you like the scent and the texture, you’ll actually use it. That’s the goal.

The Long-Term Payoff

I’ve had clients come in struggling with brittle nails, dry skin, and BIAB lifting way too early. Nine times out of ten, the missing link is oil.

Then they start using it daily. A few weeks go by. And suddenly, they’ve got stronger nails, smoother skin, and manicures that last the full three to four weeks without a chip.

Cuticle oil isn’t a miracle in a bottle, but it is a tiny daily habit that adds up fast.

Final PSA from Me to You

If you’re investing in premium gels, BIAB overlays, or nail rehab, don’t skip the one thing that can make all that work go even further. Your nails need moisture to stay healthy. Polish, gel, and even builder in a bottle will hold better and longer on a hydrated nail bed.

So next time you see that little bottle of oil sitting at the back of your drawer, use it. Your future self and your future manis will thank you.

📍 Join the waitlist at Apricot Nails in Forest Hill

💅 I’ll take care of the polish, prep, and BIAB magic. You just promise me you’ll oil those cuticles.

New Here? Here’s What to Expect at Apricot Nail Studio

If you’ve been scrolling through nail inspo or searching for “BIAB nails near me” and found your way here, welcome. Whether it’s your first appointment or your first time taking nail health seriously, I know trying a new salon can feel a bit intimidating. So let me walk you through what actually happens when you sit down at my desk.

Spoiler: there’s no judgment, no rushing, and no cookie-cutter nails.

Come As You Are

Bitten nails? No problem. Damaged Nails from Shopping Centre Nail Bars? I see it all the time, Overgrown cuticles? I got you. Nervous about your first BIAB set? I’ll walk you through everything you need to know about how it works, what to expect and aftercare. You don’t need perfectly prepped hands or Instagram-worthy nails to book. In fact, a lot of my clients come in because their nails are in recovery mode.

This space is gentle, cosy, relaxed, and fully focused on nail health. If your nails have been feeling tired, damaged or high-maintenance lately, you’re in the right place.

Important: If you have nail enhancements from another salon, please have them removed before your appointment. This helps me give your nails the best care possible from the very first visit.

The Welcome Chat

Every appointment starts with a consult. I’ll ask a few quick questions about your nail goals, your lifestyle, and any concerns you might have. Are you growing out damage? Dealing with biting, splitting, breakages or peeling? Looking for a low-fuss set that lasts?

This is the part where I learn how to make your nails work for you, not the other way around. I don’t do one-size-fits-all nails, so I take the time to listen and get it right.

The Apricot Approach

I’m not here to rush through your nails and send you out the door. I take a slow, thoughtful approach so your nails stay healthy underneath every set.

Here’s what that usually includes:

• A gentle, thorough prep with zero over-filing

• Cuticle care that’s clean but never harsh

• Builder in a Bottle (BIAB) or soft gel for structure and protection

• Custom shaping based on your nail type and lifestyle

• High-quality Japanese or Korean gels for colour and detail

• A finish that feels like a glow-up and a reset all in one

• Extensions if you opt for them

• Nail art that stands out and shows your personality

Every product I use is carefully chosen for nail health, long wear and comfort. If something’s not right for your nails, I’ll find what is.

What I Don’t Do

I don’t rush. I don’t judge. I don’t damage natural nails. And I don’t follow trends just for the sake of it. If something’s going to weaken your nails or undo your progress, I’ll gently steer you away from it.

This is about helping your nails grow, strengthen and look amazing without sacrificing their health.

Aftercare and Support

Once your set is done, I’ll talk you through how to look after it. I’ll recommend cuticle oil if your skin needs it, suggest how often to rebook, and let you know what to expect as your nails grow. I want your manicure to last as long as possible and support your nail goals between visits.

If you're ever unsure about something, just ask. I love sharing tips and advice to help you get the most out of every appointment.

What You’ll Leave With

Nails that feel like yours, just stronger and glossier. A clean, long-lasting finish that doesn’t chip in two days. A better understanding of how to care for your nails, not just cover them up.

And hopefully, a new go-to salon that feels a little bit like your nail safe space.

Ready to Book?

If you’ve been wondering where to start or felt unsure about jumping into BIAB or gel nails, I hope this gave you a clearer picture. I’m here to support your nail journey no matter where you’re starting from.

📍 If you’ve been searching ‘BIAB Nails Near Me’ Book your nail appointment at Apricot Nails in Forest Hill today by filling out the Client Intake Form and let’s build nails you’re obsessed with that are low-maintenance and worth talking about.

BIAB vs SNS: Why I’ll Never Go Back

If you’ve ever sat in a nail salon and faced the choice “BIAB or SNS?” it can feel confusing. Both promise strong, beautiful nails that last, but they are very different in how they work and how they affect your natural nails.

After seeing damaged SNS nails come in sheepishly to the salon more times than I can count, and helping nurse those nails back to health, I can confidently say BIAB is the clear winner. Once you experience it, going back to SNS just doesn’t make sense.

At Apricot Nails in Forest Hill, I made the switch to BIAB and haven’t looked back. It’s healthier for your nails, more flexible, and supports long-term growth rather than just covering up damage. If you’re stuck deciding between the two, here’s everything you need to know.

What Is SNS?

SNS stands for Signature Nail Systems. It is a popular dip powder manicure where your nails are dipped into coloured powder that hardens to create a thick, durable finish. People love SNS because it tends to last a long time and feels low-maintenance compared to regular polish.

But here’s the truth. SNS uses a bonding glue that can dry out your nails and cuticles. It creates a very rigid, hard layer on your nail that does not flex with your natural nail as it grows or bends. That lack of flexibility can lead to lifting, cracking, and sometimes breakage underneath the surface. If your nails are already damaged from over-filing then SNS retention time will decrease each service. As SNS lacks flexibility means it’s only going to last on perfectly healthy nails.

The removal process can also be tough on your nails. Many clients come to me with weakened, peeling nails after months of SNS. It might look good at first but over time it can cause more harm than good. Enter…BIAB.

What Makes BIAB Different?

BIAB means Builder in a Bottle. It is a soak-off gel designed to build strength and structure on your natural nails while letting them breathe and grow. It feels like a flexible shield that supports your nails instead of locking them into place.

I love BIAB for so many reasons:

• It helps nails grow stronger, especially if they have been damaged or bitten

• It flexes with your natural nail so there is less chance of lifting or cracking

• It is easy to soak off without harsh filing or scraping

• It lasts up to 3 or 4 weeks with proper care

• It improves nail health over time instead of just masking damage

Think of BIAB as a long-term nail care treatment rather than just a pretty manicure.

Why Nail Health Matters

If you struggle with brittle, weak nails or you’ve had damage from nail biting, you understand how frustrating it is to find something that really works. BIAB creates a protective but flexible layer that encourages your natural nails to grow out strong and smooth.

Because BIAB requires less aggressive filing before and after application, it is much kinder to your natural nail bed and cuticles. I’ve helped so many clients recover from damaged nails by switching them to BIAB. Over time, their nails have grown out healthier and stronger than ever.

SNS requires buffing your natural nails before dipping and often involves rougher removal which can wear your nails down. It may look strong on the outside but the damage underneath is real.

The Look and Feel

BIAB nails look smooth, natural, and glossy. Whether you want a subtle nude, a sheer pink, or bold colours using Japanese gels or Korean gels, BIAB provides a sleek finish with none of the bulk. You can also add Gel X extensions for extra length while still protecting your natural nails.

SNS nails can sometimes look thicker or uneven because of how the powder builds up. Some clients find the texture less refined and the nails feel heavier. BIAB has a lightweight, breathable feel that many people prefer.

Maintenance and Longevity

BIAB requires less upkeep because it grows with your nails. The flexible gel layer moves as your nail grows and bends, reducing lifting and chips. Appointments every 3 to 4 weeks keep your nails looking fresh and healthy.

SNS can last a long time too but often needs fills more frequently and lifts sooner if your natural nails are weak. The rigid structure can also cause discomfort or damage if not maintained perfectly.

Which Should You Choose?

Choose BIAB if you want nails that are strong, natural-looking, and supportive of nail health. It is perfect if you are healing from damage, biting, or just want a long-lasting, low-maintenance manicure.

At Apricot Nails, I always recommend what’s best for your nails and lifestyle. My goal is to keep your nails healthy and beautiful no matter the service.

What to Expect at Your Appointment

When you book a BIAB appointment with me, you get a personalised approach that includes gentle cuticle care, careful prep, and layering BIAB just right for your nails. I use premium Japanese and Korean gel products to give you the best finish possible.

Ready to Make the Switch?

I’ve seen so many clients switch from SNS to BIAB and fall in love with how their nails feel and grow. BIAB isn’t just a service; it’s a game changer for your nail health and style.

If you’re curious about BIAB or want to book your next appointment, come visit me at Apricot Nails. Let’s get your nails healthy, strong, and stunning.

Your nails deserve the best care. Book now and start your journey to happy nails.

BIAB: The Low-Maintenance Queen Your Nails Deserve

If my nails could talk, they’d probably say, “Can you please stop making me break every five minutes?” or “I just want to look cute and survive the week, thanks.” That’s where BIAB — Builder in a Bottle — comes in. It’s the low-maintenance nail hero that actually gets what my nails need.

What Makes BIAB So Special?

BIAB is a soak-off gel designed to build strength and structure directly on your natural nails. Unlike acrylics or traditional gels, it’s flexible, supportive and much gentler. If you’ve been Googling “BIAB nails near me” or “BIAB nails Melbourne,” you’re about to fall in love like I did.

Why I call it the low-maintenance queen:

• It grows with your nails instead of working against them

• It protects against chips, lifts and everyday knocks

• It’s kind to nail beds and perfect if you’re recovering from nail biting or damage

• It lasts three to four weeks with minimal fuss

BIAB and Nail Health: A Match Made in Heaven

At Apricot Nails, I believe healthy nails are the foundation of every beautiful manicure. BIAB supports natural nail care by reinforcing your nails with a thin but strong layer that helps them grow.

If you’ve struggled with bitten nails or brittle tips, BIAB can be a total game changer. It smooths over uneven surfaces and creates a durable barrier that actually reduces the urge to pick or bite. My gentle prep and careful application techniques help keep your natural nails happy and protected.

Less Fuss, More Flex

What I love most about BIAB is how well it fits into busy lives. No more scheduling constant fill-ins or stressing over chips after a big weekend. One appointment gives you glossy, strong nails that stay looking fresh without any high-maintenance drama.

That means more time for:

• Sipping your favourite tea (or something stronger)

• Bingeing your go-to comfort show

• Living your life without worrying about your nails

Custom Looks Without Compromise

You don’t have to sacrifice style for strength. Whether you want a classic French tip, subtle shimmer or bold colour using Japanese gels or Korean gels, BIAB sets the perfect base.

And if you love length, I offer Gel X extensions using premium Japanese gel products. They protect your natural nail and give you that extra wow factor.

What to Expect at Your BIAB Appointment

When you come in for a BIAB appointment at Apricot Nails, it’s all about giving your nails exactly what they need. I take a tailored approach every time:

• Gentle cuticle care to keep your nail beds healthy

• Clean, precise prep for long-lasting adhesion

• Layering BIAB for the perfect amount of strength

• Premium gel polish for that high-gloss, flawless finish

With regular visits, you’ll notice your nails grow stronger, look healthier and stay glossy for longer.

Ready to Meet Your Nail’s New Best Friend?

If you’re tired of high-maintenance nails that chip in a week or you’re trying to rebuild after nail damage, BIAB is the answer.

At Apricot Nails in Forest Hill, I specialise in BIAB, Gel X extensions, Japanese gel nails and long-term natural nail care. If you’ve been searching “builder in a bottle near me” or “nail appointment Melbourne,” this is your sign.

📍 Book your appointment today and let BIAB do the hard work while you enjoy strong, pretty nails that actually last. Your nails will thank you.

Healthy Nails Are the Real Flex

You know what I find more impressive than chrome claws or bedazzled tips? Nails that are actually healthy underneath it all. Not snapping off in the shower. Not flaking after a week. Just strong, glossy, unbothered nails doing their thing.

In a world full of short-lived trends and endless Pinterest inspo, nail health is the flex that lasts.

If you’ve ever typed in “BIAB nails near me” or “natural nail care in Melbourne” while wondering why your nails keep breaking, lifting or peeling, I’ve got you.

Here’s What Healthy Nails Actually Look Like

Let’s be real. Healthy doesn’t always mean long. It means nails that are strong, smooth and growing without splitting the second you open your oat milk.

Some of the signs I look for in healthy nails:

• They grow without flaking or peeling

• They hold gel polish for three to four weeks

• No cracking edges or splitting corners

• They look polished even before the polish goes on

At Apricot Nails in Forest Hill, I care just as much about what’s under your nail art as I do the art itself. Everything I use, from Builder in a Bottle to Japanese gels and Korean gels, is chosen to support and strengthen your natural nail.

Why I Love BIAB and You Will Too

If you're new here, BIAB stands for Builder in a Bottle, and I like to think of it as skincare and strength training for your nails. It's a flexible, soak-off gel that gives your nails the structure and support they need to grow, with a glossy finish that doesn’t quit.

Here’s why I swear by it:

• It helps your nails grow longer and stronger

• It creates a smooth, protective layer

• It helps reduce breakage and peeling

• It’s ideal for bitten nails or anyone recovering from damage

I’ve lost count of how many clients have walked in after searching “BIAB nails Melbourne” and walked out with strong, healthy, thriving nails. That’s not by accident.

Nail Health First. Always.

Sure, I love fun designs and playful colours as much as anyone, but the truth is, the best nail art starts with a strong foundation. Even minimalist nails pop more when they’re sitting on healthy, happy nail beds.

Whether you’re after a soft nude, a subtle shimmer or Gel X extensions, I always start with a proper consult and choose products that suit your individual nail needs. No cookie-cutter sets here. Your nails deserve a little more respect than that.

I take a prescriptive approach, which means I customise every set. Your nails are as individual as you are, and your manicure should be too.

Want to Help Your Nails at Home? Try This

I’ll do my part in the studio, but nail health is a two-way street. Here’s what I recommend for keeping your nails happy between visits:

• Use cuticle oil

• Don’t pick at your polish or bite your nails, use a file and keep one on hand at all times to maintain a sleek finish and save you from biting regret later.

• Book regular maintenance appointments to avoid lifting

• Wear gloves when cleaning or doing dishes

Small habits make a big difference. Trust me, nail health gets a little addictive once you start seeing the change.

Let’s Start Your Nail Health Era

Whether you're rebuilding from nail biting, recovering from acrylic damage or simply ready for a manicure that looks good and lasts, I’m here for it.

Here’s what you can expect at Apricot Nails in Forest Hill:

• Expert BIAB application tailored to your nail goals

• Soft gel extensions using the Japanese Gel X method

• Thoughtful care for bitten nails and stressed-out cuticles

• A warm, welcoming space where you can relax and feel looked after

If you’ve been searching for “BIAB nails near me” or “nail appointment Melbourne” and hoping to find a spot that actually cares about your nails, you’ve found it.

Time to Flex Something Real

Pretty nails are great. But nails that don’t chip, don’t lift and feel strong underneath? That’s the real flex.

So if you’re ready to take care of your nails and get results that last longer than your last situationship, I’d love to see you in the chair.

📍 Book your nail appointment at Apricot Nails in Forest Hill today.

💅 Specialising in BIAB, Gel X extensions, Japanese gel nails and natural nail recovery.

Wait...Extensions Can Help My Nails Grow? (Yes, When Done the Apricot Way)

If you’ve always thought nail extensions = damage, breakage, or "my nails were ruined after," it’s time for a new thought. Done wrong, sure—extensions can leave your natural nails paper thing. But done right? With skill, the right products, and proper removal? They can actually help your nails grow underneath.

I’m here to break the myth (not your nails). Let me tell you how I use extensions as a tool to protect, not punish, your natural nails.

First, what are extensions really?

When I say nail extensions, I mean length that’s built on top of your natural nail. I use the full tip soft gel extension method (think Gel X). They look luxe, give you extra canvas for nail art, and yep—they’re totally safe for your nails when done properly.

But here’s where the Apricot difference comes in: I care about what’s underneath just as much as what you see on top.

Why extensions can help your nails grow

Think of extensions like a protective helmet for your nail beds. When you bite, pick, peel, or snap your natural nails from stress or everyday life, it interrupts their growth. Extensions stop that cycle. Here's how:

• They take the hit, not your nail: That bump into the car door or chip while opening a can? The extension absorbs the impact—not your real nail.

• They prevent biting and picking: When you’ve got a strong, flawless nails, and a full tip extension in place, it’s physically harder (and less tempting) to bite or pick at your nails or cuticles.

• They hold shape: Extensions reinforce the structure of your nail as it grows, helping prevent bends, tears, and stress breaks that can damage the nail plate. Disclaimer: after 3-4 weeks growth, a refill or removal must occur to maintain safety of your natural nail due to the strength point moving down the nail.

• They create space: With extra length, your cuticles get a break too—giving the skin around your nails a chance to heal if it’s been chewed or overworked.

But aren’t extensions damaging?

They can be… if they’re applied or removed with zero care. But I don’t mess around when it comes to nail health. Here’s what I do differently:

• I never over-file the natural nail

  Your nail is precious, and I treat it that way. I use gentle prep and skip the aggressive filing that leads to thin, sensitive nails later.

• I choose high-quality soft gels

  Whether I’m applying BIAB or full tip extensions using Japanese gel systems, every product is tested, trusted, and made to support long-term wear.

• I prioritise proper removal

  No peeling, no popping, no “I just picked them off while watching TV.” When it’s time to remove or refresh your extensions, I do it the right way, so your natural nail stays intact underneath.

• We chat aftercare

  Your nails don’t just live in the salon—they go home with you. I’ll show you how to hydrate your cuticles, avoid lifting, and keep that extension sealed and smooth until your next visit.

What nail growth actually looks like under extensions

Real talk: If your nails are struggling—brittle, short, peeling, or chewed to bits—extensions can give them the break they need to grow. There are exceptions to this rule, as damaged nails can mean shorter retention time. BIAB manicures can help your nails grow strong enough to maintain long-lasting extensions.

Here’s what I typically see with clients:

• Weeks 1–3: Your nails are covered, protected, and finally left alone. The trauma cycle is interrupted.

• Weeks 3–6: Your natural nail starts to grow under the extension, gaining strength and length.

• Weeks 6–12: With consistent infills or refreshes, the extension supports the entire nail bed as it recovers—and clients are often shocked by how much length they’ve grown on their own.

So, are extensions right for me?

If you:

• Bite your nails or pick at your cuticles

• Have weak or bendy nails that never seem to grow

• Want to safely grow your natural length without the stress

• Need a sturdy base for detailed nail art

• Have a big event coming up (and want those Instagram-worthy hands)

… then yes, extensions might be exactly what you need.

The Apricot Wrap-Up

Extensions don’t have to mean damage or regret. When applied with care and removed properly, they can be the best thing you do for your nail health.

At Apricot Nails, I use extensions as a tool, not a cover-up. My goal is to protect your natural nails, help them grow, and give you gorgeous designs you’ll actually want to show off.

So whether you’re on a nail rehab journey or just want a little extra length to feel fabulous, I’ve got you covered (literally).

Ready to grow the nails you’ve always wanted?

Book your extensions appointment at Apricot Nails today.

I’ll help you build strength, length, and confidence, one tip at a time.

Japanese Gel Nails: Why Everyone’s Obsessed (And You Will Be Too)

Looking for a mani that actually lasts, gives full-on pigment, and feels like it was painted by a tiny, glamorous wizard? Welcome to the world of Japanese gel nails, your new beauty obsession. If you’ve ever had a gel manicure chip after two weeks (or worse, lift after a few days), this is the glow-up your nails deserve. And no, we’re not talking about your average salon gel. Japanese gel is on a whole other level.

So… What Is Japanese Gel?

It’s not just a cute name. Japanese gel is a specially formulated nail gel that’s made in, you guessed it, Japan, using ultra high-quality ingredients. Think creamy texture, super rich pigment, and a formula that goes on like butter. The difference? It’s 100% pure gel (none of that gel-polish hybrid business), so the colour is bold and the wear is strong. Perfect for detailed art, vibrant full sets, or designs that need serious staying power.

It’s got more pigment, better adhesion, and just gives that ultra-sleek finish, Japanese gel is basically the luxury handbag of nail products.

Japanese Gel vs Regular Gel: What’s the Real Tea?

Let’s break it down:

• It lasts longer: We’re talking three weeks minimum, with many of our clients getting 4+ weeks out of their set, especially with a BIAB base.

• It removes more gently: The formula soaks off with less damage to your natural nails (we still recommend letting your tech handle it, though).

• It’s perfect for art: Because the pigment is so intense, designs pop. Tiny cherries, anime inspo, elegant florals? Easy.

• It’s cured just like regular gel: Cleanse, prep, base, colour, UV light, top coat. Same rhythm, way better finish.

But Wait—Is It More Expensive?

A little bit, yeah. But honestly? Worth it.

At Apricot Nails, our Japanese BIAB gel manicures are $110 for a clean, one-colour look and a Russian manicure your friends will be jealous of. Add on designs (we’re known for them), and you’re looking at $120–$200 total depending on the detail. From 3D gel, gems to full-on hand-painted art, we customise every set based on you.

And you know we’re not about churn-and-burn nail bars. You’re paying for artistry, better products, and nails that actually last the distance. No chips, no lift, no regrets.

Can I Still Get Japanese Gel If I Have Short Nails?

Yes girl. Japanese gel works beautifully on natural nails, whether you're growing them out or keeping them short and sweet. It also pairs perfectly with our BIAB overlays if you need a bit more strength or shape.

What If My Nails Are Damaged?

We’ve got you. We take nail health seriously, and Japanese gel is one of the least damaging options around because of the damage-free removal process. This is especially great if you're someone who’s had a bad experience with acrylics or harsh removals. It’s also great for clients recovering from breakage or nail trauma (we see you, SNS escapees).

Does It Work for Nail Extensions?

Absolutely. If you’re getting extensions, Japanese gel still layers on beautifully as your colour or art finish. It doesn’t lift or crack the way cheaper products sometimes do. Plus, it gives that glassy, perfect finish we all want.

How Do I Remove It?

Our removal process is gentle and safe:

• File the top coat (never peel, babes)

• Soak in acetone wraps

• Gently push off

• Rehydrate with cuticle oil

Or, just come back to the studio and I’ll do it the right way—zero stress.

Why We’re That Obsessed

We could go on forever, but here’s why Japanese gel is our go-to at Apricot:

• Glossy finish that lasts

• Perfect for custom nail art

• Safer removal, less damage

• Looks luxe, feels luxe

• Pigment so rich it’s basically makeup for your nails

Whether you want baby pink micro French tips or full K-pop-core decals, this is the kind of gel that levels up your whole look.

TL;DR?

If you’re over boring gels that chip in a week or lift the second you open a soda can, Japanese gel is your next move. It’s the smart-girl, detail-loving, luxury-choice manicure, and once you try it, there’s no going back.

Want Nails That Slay for Weeks?

Book your Japanese gel manicure at Apricot Nails now.
Your hands will thank you.

What’s the Best Nail Shape for You? How to Choose Based on Your Natural Nails

At Apricot Nails, I’m here to help you get your dream nails, while keeping your natural nails healthy underneath. So let’s break down what shapes work best for different nail types, lengths, and lifestyles.

Got Trapezoid-Shaped Nails? Try a Rounded or Oval Look

If your natural nails are wider at the tip than at the base (think: trapezoid or fan-shaped), a rounded or soft oval shape is your BFF.

Why it works:

Rounded shapes balance out wider nail beds and soften the overall look. Plus, they’re super durable and less prone to cracking at the sides.

Avoid:

Square shapes—they tend to exaggerate width and can make your nails look shorter.

Short Nail Beds or Very Short Free Edge? Skip Almond—for Now

We love a classic almond shape, but it needs just a little free edge to make the shape work (and to hold up without cracking).

Best alternative:

Try a soft square or squoval (square + oval) if you’re still growing out. These give a polished look without needing much length.

Tip:

Once your nails have grown out a few millimetres past the fingertip, you can ease into almond or even oval styles.

Narrow Nail Beds? You Can Rock Almost Anything

If your natural nails are narrow or tapered, you’ve won the nail shape lottery—you can pull off just about any look.

Go-to shapes:

Almond, stiletto, ballerina (coffin) or even square if you like a bold edge.

Watch out for:

Super long stilettos—unless you’re into drama and careful with your hands, they’re high-maintenance.

Strong Nail Beds + Decent Length? Coffin or Ballerina is Yours

Coffin (or ballerina) shapes need a bit of length and strength to maintain that crisp tapered look.

Why it works:

Your natural strength helps keep corners from breaking off. With BIAB or gel overlays, this shape is perfect for a clean, chic style.

Avoid:

If your corners tend to snap easily, try almond instead—it gives a similar vibe with less risk.

Thin, Flexible Nails? Stick with Rounded or Squoval

If your natural nails bend easily or struggle with splits, you’re better off with softer, more protective shapes.

Best picks:

Rounded or squoval. These avoid sharp corners and reduce stress on weak edges.

Pro tip:

Consider a BIAB overlay to give your natural nails structure without bulk. It’ll help them grow while keeping your shape intact.

Final Thoughts: Your Shape Should Match Your Lifestyle, Too

Love typing fast? Do hair? Chase toddlers all day? All of that matters when choosing your shape.

Still unsure? Don’t stress—we’ll help you figure it out during your next appointment. Your nail shape should fit you—not just the trends.

Come visit Apricot Nails and let’s find your perfect shape-match!

Nail Art in Melbourne: How Your Nails Became the Ultimate Form of Self-Expression

At Apricot Nails, we believe your nails are more than just nails – they’re tiny, beautiful canvases for your personality. Whether you're vibing with subtle designs or full-on statement art, nail art in Melbourne has seriously levelled up – and we’re here for it.

From soft minimalism to extra-extra sparkle, nail art is all about expressing who you are, right down to your fingertips. Your favourite colours, your current mood, even your favourite snacks (yes, we’ve done food-themed sets before) – it’s all fair game.

Mediums We Play With: Beyond Polish

When it comes to creating art on nails, there’s a whole lot more than just a brush and some polish. At Apricot Nails, I work with all kinds of mediums to bring your dream nails to life:

✨ Inks for soft, dreamy designs
✨ Gems for that luxe, glimmering finish
✨ Shell pieces for beachy, earthy textures
✨ Foils for pops of metallic magic
✨ Isolated chrome for sleek, futuristic highlights
✨ Glitters (chunky or fine – we love both)
✨ Nail art pencils for delicate sketches and detailing

It’s not just about slapping on some glitter and calling it a day. I’m an artist, and every set is crafted with an eye for balance, colour harmony, and what will actually look amazing on your nails.

Healthy Nails Come First: BIAB and Russian Manicure

Gorgeous nail art is only as good as the base it’s built on – and that’s where our love for BIAB (Builder in a Bottle) and Russian manicures comes in.

BIAB is perfect if you want strength without bulk. It helps your natural nails grow stronger and healthier, all while giving you a beautiful, clean canvas for any art you want.

Russian manicures take nail prep to the next level. It’s an ultra-detailed method of cuticle care (and a bit of an obsession at Apricot Nails), meaning a neater finish, longer-lasting polish, and overall healthier nails. Plus, it makes your nail art look even sharper and more polished.

We don’t believe in damaging nails just to get a look. Everything we do – from the products we use to the techniques we swear by – is designed to protect your natural nails while making them look insanely good.

Why Choose Apricot Nails for Nail Art in Melbourne?

Because we’re serious about the little things. The crisp lines, the perfect colour match, the custom designs made just for you. We’re not a production-line salon. We take our time, we care about your nail health, and we know how to translate your style into a set that feels 100% you.

Ready to create some tiny masterpieces together? Book your appointment at Apricot Nails – the cutest little spot for nail art in Melbourne, BIAB, and Russian manicure magic. Check out the Apricot Nails page for examples of what types of nail art people have asked for before!

Bonnie Dowie, Floral Designer, Port Wilunga, South Australia

Tell us about yourself and what you do?

I’m Bonnie, a florist from Willunga, South Australia. I’ve been running my little business, Bonnie Blooms, for about a year and a half. I work with seasonal, locally grown flowers and strive to operate in a sustainable/eco-friendly way. My main focus is wedding florals, but I also do the occasional special order, and weekly bunches for a local café. I’ve always been drawn to things of beauty, especially in nature. I try to work with flowers as ‘gently’ as possible…observing the way they grow in nature and arranging them in a way that doesn’t feel forced or contrived. My aim is to celebrate nature’s inherent beauty whilst bringing joy to those who receive my flowers.

How did Bonnie Blooms start?

I was working in Scotland as a wool roller (roustabout or shedhand in Aussie terms), and on my days off I’d go for walks through meadows and down country lanes, gathering wildflowers as I went. I fell in love with the simple joy it brought me. When I got back to Australia, I kept up my foraging/flower gathering adventures. In need of work/income, I posted photos on Facebook of some of my bunches around Christmas time, and asked if anyone would like to place an order. I had a good response…and it wasn’t too long before I found myself registering a business name! A huge help in getting my business off the ground was the NEIS program (New Enterprise Initiative Scheme). This is a government funded program helping small businesses get established by offering a 10-week training course where you put together a detailed business plan. Once your plan is approved, you have access to 10 months of income support, plus quarterly meetings with a business mentor. (Highly recommend for anyone out there wanting to start a business!)

 What kind of flower brings you the most joy?

It’s almost impossible to pick a favourite flower…it often changes for me! But some of my favourites are Forget Me Nots, Japanese Anemones, and old English/garden variety roses.

What’s your creative process?

Within my business, my creative process often begins with the first few interactions I have with my clients. I listen to their vision and ideas, view their inspiration pictures, and ask clarifying questions. I spend a lot of time just thinking/visualising things in my head. It often helps me to get things out on paper, whether that’s writing down the client’s main ideas on colours and vibe, or sketching out an idea for an installation. A lot of my creative process with flowers really gets going at the markets and all the other places I gather flowers. Much of it is intuitive – picking colours and varieties I think will go well together and create a cohesive look. After hours or days of flower prep (depending on the size of a wedding), I start the designing. Usually I’ve made sure my flower studio/bedroom/living space (all-in-one!) is relatively tidy to begin with. I’ll put on a podcast or music, or sometimes just enjoy the silence, and begin quietly creating. I often don’t quite know how things will turn out until they’re done…I just let the flowers do a lot of the speaking! A challenge I seem to constantly encounter in my creative process is questioning and doubting myself towards the end of getting something finished. Often, I start out confident, but by the end of a bridal bouquet think I’ll have to throw it away and start again. I’ve learnt at these points to step away for a bit, get something to eat, have another cup of tea, and come back to it later with fresh eyes. And also, to remind myself that others won’t look at things with as critical an eye as my own!

A fun fact about yourself?

I love creating spaces and events that bring people together and create a sense of community. And I get PARTICULARLY excited about helping people find their spouses! Through Jolly Good Events (old fashioned town hall dance fundraisers), 3 couples have met and married. I even recently ran a Christian speed dating event which was quite a hoot!

When or how do you feel most inspired to create?

When there’s afternoon or morning light streaming through my studio windows, soft music is playing, flowers are prepped, I’ve got a warm cup of tea or coffee and I’ve had enough sleep (rare).

How would you describe your aesthetic?

Nature-inspired, whimsical, joyous, perfectly imperfect.

If you could choose any vocation in the world (aside from floristry) which would you choose?

Not an official vocation but I’d love to create community gathering spaces where art, creativity, dance, seasonal food and fun happens, bringing people together and combatting loneliness in towns and cities all across the world. :)

What do you like to do in your spare time?

Be with my people. Give me a good friend or two, a cup of coffee, maybe a slice of cake, deep conversation, laughter, and I’m one happy girl. Add in a botanic garden, a beach or some other beautiful piece of nature and I’m a VERY happy girl. Take me on an adventure with my people and gosh, I just might explode. Also…family, especially nieces and nephews. Fills my heart to the brim.

What do you think sets Bonnie Blooms apart from other brands?

I’ve never been too worried about ‘the competition’. I firmly believe there is space for every florist, because every florist is different and will therefore connect to a different client base. I put a lot of ‘me’ into my work. It’s very personal and from the heart. I also love learning about my clients and putting as much of their personality or ‘vibe’ into what I create for them. So, apart from ensuring my work is eco-friendly and locally sourced/seasonal, I think what sets me apart from other brands is simply me, and all the heart and soul I put into my work.

you can see more of bonnie’s work here:

Instagram

Website

Phoebe Simpson, Creative Designer, Melbourne

Tell us about yourself and what you do?

Hey, I am Phoebe! I adore the beach, being outdoors, spending time with friends and family, cooking, styling, creating and expressing beauty. I am a communication designer and I run my own design studio, Double Creative, with my husband Tom on the Mornington Peninsula. We have been doing this for about two and a half years, and it has been super challenging but so fun and deeply rewarding. We have also just launched another business called Hosea Store, an ecommerce rattan furniture store.

Why did you decide to start Hosea?

Tom and I have a joint heart for inspiring people to live a wholehearted and creative life so that together we can create an authentic and beautiful world. We try and fulfill that in everything we do, and Hosea felt like a perfect opportunity to bring that to life. It's a place to explore, dream and wonder—and is devoted to products and wares that evoke mindful and creative living. It's creative, playful, exciting with endless opportunities to grow and develop new skills. Any startup takes a lot of work and we've already faced our fair share of challenges that we've managed to overcome, and some we're still overcoming as the business develops. But also like trying anything new and creative, it gets to the point where you just have to launch, and it becomes a practice that we can chip away, change, develop and grow over time.

What’s your creative/design process?

My process is about exploring and reflecting. All our work starts with a research and discovery phase. It's a mix of conversations, exploration, reading, interpreting, and forming a brief that can help guide the rest. When it comes to inspiration, I like to take things in from all different expression—designs, art, music, nature, and all the beauty that's around me in small ways and large. This looks like taking time not just at the computer researching, but by getting out in the world to gather inspiration from others around me, from natural beauty and conversations with people.

I then reflect, take it in and process everything. This is by no means the easy part—sometimes it requires letting go of expectations and fears around creating or designing something new. New is daring—it's more than just copying. And to create something new is more about the process than it is the outcome. In trusting ourselves and the process, we can focus on developing something meaningful, something that fulfills the brief, and exceeds expectations. This process allows me to carry my head high when things get messy... knowing it's all a part of the process. This allows the gold to come through. Not to mention how important this is when collaborating and creating with others or for others—you have to trust the process and yourself. As our design business grows we get to do this in bigger, more daring ways. Clients and their businesses are depending on us delivering something creative that's on time, on budget, and to spec. It's in these times you have to hone in on this practice of the process. When it's done well, working with and being inspired by our clients, their stories and ideas draws creativity out of me rather than boxes it in.

A fun fact about yourself?

I grew up in Byron Bay and moved down because I met Tom five years ago on NYE! We have been doing life together ever since, married for three years this past April.

When or how do you feel most inspired to create?

After taking time to rest and allowing my ideas to run wild. When there's room and permission to play. This goes back to the process idea... when you're not so concerned with the outcome you can allow yourself the permission to explore and have fun.

How would you describe your aesthetic?

My aesthetic is always evolving and changing—sometimes because of personal taste, but a lot of the time because we work in different contexts. We are so blessed to work with so many amazing, unique businesses across various industries and therefore I get the opportunity to explore and express through design, with no project ever being the same. The aesthetic in these cases is just one element of expressing the heart of a business and helping them connect with their community.

Having said all that... I am a lover of simplicity, with beautiful colour palettes and typefaces to match. Art has always been a passion of mine and integrating creativity and artful expression into my designs is always a goal. Hosea's aesthetic is simple and refined. We wanted it to come with room to breathe, to feel restful and calm. The neutral palette adds to this too.

If you could choose any vocation in the world which would you choose?

"Design" for sure! I say "design" because running our own business, we cover a lot of ground in terms of what we do. Even though we specialise in branding, it's still a pretty vast landscape of brands, marketing, design, digital etc. The part I love the most is helping others find their "why" and encouraging them to pursue the things that make them come alive. I have a real heart for people and creativity. Design feels like the best expression of all of these things.

 Who are some other artists that inspire you?

There are a bunch of designers, studios and artists who inspire me. A few of my favs would be Projects of Imagination, House of Folk, Jasmine Dowling and my dear friend, Bonnie Gray.

What kind of flower brings you the most joy?

One from my husband.. hehe any flowers he buys me bring me joy!

What do you think sets Hosea apart from other brands?

Hypothetically anyone could start a furniture business. But we're not in it for the furniture as much as we are the people that buy our furniture. Our hope is to establish a community of people who are pursuing a holistic life of creativity, beauty and courage. The furniture is an expression of that heart... it's how we've chosen to tell that story, and it's one of the ways that we express beauty ourselves. I'm sure it's going to evolve quite quickly into more too. Anyone is welcome to join that story—furniture or no furniture.

You can find more of phoebe’s work here:

Hosea Store Instagram
Double Creative Instagram
Double Creative Website

Cassandra Walker, Interior Architect and Designer, Melbourne

Tell us about yourself and what you do?

I am a Residential Interior Architect and Designer. I love getting to personally know my clients to create a truly unique interior for them. The way we use our homes and environments is crucial to our wellbeing. It brings me so much joy to create timeless and perfectly tailored interiors.

Why did you want to become an interior architect?

I have always loved playing with drawings and plans of homes. I remember even as a little girl drawing over the top of plans my Dad would bring home from work.

What would be your dream project to work on?

I am dreaming of designing and building a complete Passive house. Entirely designed, built and manufactured here in Australia with Australian materials.

How would you describe your aesthetic?

Contemporary and Australian bearing a timeless aesthetic with an holistic appeal.

Favourite memory in your career so far?

Oh that’s tricky, there are actually so many. I don’t think I can pick one, I'd say generally meeting so many amazing people doing amazing things, particularly of recent in relation to my Passivhaus training. There are so many knowledgable people willing to share.

You're passionate about sustainability and regeneration, how do you integrate that into your projects?

Thats another tricky one. I am finding there is still a lack of education around possibilities here and many are scared by this. It's a daunting process to renovate or build without the added layer of sustainable and regenerative homes. I find most of my clients pop it in the too hard and too expensive basket at the moment, which I totally understand. I am undergoing my PassivHaus training at the moment and hoping to come out of this armed with knowledge I can simplify and pass onto my clients.

What’s your creative process?

I firstly listen as I need to understand everything about the way they live. Personal, social and family rituals are noted so that we can design the perfect fit for each unique client. I then find inspiration for that project. In books, our Environment, Online, and sometimes I go back through photo archives of places I have travelled. From here I sketch and ‘play’ to produce a concept design. This is presented to my clients. Then we go away and document/detail this for the builder/s. I really enjoy the construction process as I get to see my/our vision come to life, my clients responses are always the best part. Some projects I manage onsite others I hand over a construction package. It really depends on my scope.

A fun fact about yourself?

I drive my husband crazy with my home organisation and love reformer pilates, that’s two sorry.

What kind of flower brings you the most joy?

Peonies, as they remind me of my wedding day.

What do you hope to achieve in 2021?

Totally cliche but a better balance of family and work. Both make me so happy.

find more of Cassie’s Work here:

Website

Instagram

ILENIA MARTINI, CREATIVE CONSULTANT, BERLIN, GERMANY

Tell us about yourself and what you do?

I am a creative consultant and I run Neni Studio which is a visual communication agency that I co-founded in 2017. Neni Studio works with international design and lifestyle brands to create digital communication strategies and content aimed for social media.

How did you get into photography and creative consulting?

I got into photography pretty early on in life. Mine is one of those stories where one of the parents introduces the medium. For me it was my dad, who with both film cameras and 16mm film recorded my childhood from basically birth to age thirteen.

I had mixed feelings about turning it into a career, so I experimented within the field, assisting other photographers and then becoming an editor and ultimately went to film school where I graduated as DoP (Director of photography for Film).

Fast forward to 2015 where after seven years in New York, I relocated back to Europe for a job as Head of Creative for a Design brand called Hem - where I worked until 2017. In the meantime the work I had done for them got quite the traction and started receiving requests for work outside if the brand and that’s when I decided to consult. It was a natural transition.

What’s your creative process?

It’s messy - that’s for sure. It doesn’t really follow any specific rule but one thing is constant, I write everything down on paper, and I sketch a lot - from concepts to ideas that come to mind. You’ll never find me without a pen and a notebook.

A fun fact about yourself?

Ah, I don’t know if this is fun, but for sure for me it is.
I have a thing for pens and paper, well, stationery in general.

When do you feel most inspired?

I feel like inspiration is a muscle that needs constant training, so I constantly work on it. From reading/flipping through books about architecture, typography, art, photography, to watching films with incredible cinematography. I usually dedicate a couple of hours to inspiration and research each week, no matter what project I am working on.

How would you describe your aesthetic?

I would say ‘experimental’. I like to mix colors and patterns in a subtle way and I stay away from matchy-matchy pairings for both work and personal style.

How do you think COVID has affected the creative industry?

It’s a change that has caught everyone off-guard and nobody had the time to adjust gradually to this new way of living.

Here in Europe, I am in Sweden, it’s still a work in progress. Digitalization hasn’t come naturally to the creative industry but I see, very happily, that the ones who embraces this shift rather than resisting it have been thriving. One big change that Covid brought is expose different mediums/possibilities, look at NFTs for instance - perhaps if Covid hadn’t hit, it wouldn’t have had such positive reactions from both art and creative industry in general.

Who are some other creatives that inspire you?

I am always keeping an eye out on the fashion and art world. I am constantly inspired by Gabriela Hearst and Lucy Chadwick.

What kind of flower brings you the most joy?

Ah, this is a tough one because I love flowers. I feel like I have to say roses because I have a huge rose tattoo on my arm.

They are so underestimated and there’s so many beautiful variants that you’ll never have the same experience twice!

What do you hope to achieve in 2021?

Some renewed energy to step outside my boundaries - I’d love to try new paths!

You can find more of ilenia’s work here:

Website

Instagram

Corina Koch, Interior + Photographic Stylist, Sydney, NSW

Tell us a bit about yourself and what you're passionate about?

I’m an interior & photographic stylist who produces content for brands, homes and publications. I’m very much addicted to my job and enjoy daydreaming about working when I’m not working. I’m really passionate about the creative process - the best jobs have always the ones where you are given the opportunity to take the lead.

How did you get into interior design?

I’ve always had an interest in interiors but I actually began in fashion and chose to study visual merchandising, which covered fashion, interiors and props. So I grew more of an appreciation for interiors through that. When I started work experience at an interiors magazine, it was a very quick dive into the interiors world and I’ve been hooked since.    

What's been a memorable project so far, and why?

My first magazine cover. I guess it was a milestone moment for me and it was a really big deal as I truly had started from rock bottom and put in years of hard work to get to that moment. And when I heard the news, it was just a wonderful surprise and acknowledgement of how far I’d come.

How would you describe your aesthetic?

Oooo, so tough. It’s forever evolving but I would say it’s a fusion of vintage finds paired with unique contemporary pieces and handmade artisanal objects. It’s feminine, can be a bit rouge and is heavily influenced by fashion and textiles.

What kind of shapes, texture, or colours are you drawn to?

I love my neutral colours and use them for all my bigger furniture items as a foundation of the room. I tend to go more gaga over unusual shapes and textures, things that wiggle and twist, velvets, thick knotted weaves, stripes and oriental prints.

Who are some other interior designers or creatives that inspire you?

There are a lot of people's style I admire, even if it’s not to my own taste. But it’s the risk takers that I really appreciate, the Kelly Wearstlers of the world. You can tell it’s authentic and she always pushes boundaries- which I find incredibly exciting.

What kind of flower brings you the most joy?

Anything that feels like I’m in a romantic garden, like Dogwood or miniature garden roses still on the branch. I love the mix of leaves and flowers.

What do you hope to achieve in 2021?

I really feel 2021 has been critical for me in my career journey. I’ve taken some risks and have really learned to understand who I am as a brand, to embrace my true aesthetic, which in turn has helped me undertake my next steps. I have a special project in the works - I’ve never been so excited about something in my life. But you’ll have to wait and find out.

A fun fact about yourself?

It’s not so much fun, but it’s probably important to be documented. I really hate coriander. I can smell it if it’s in my food and will not eat anything it touches. I can even taste it if someone has just “removed” it as a garnish. Super freaky!

You can find more of Corina’s Work here:

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