Tell us about yourself and what you do?
I am a creative consultant and I run Neni Studio which is a visual communication agency that I co-founded in 2017. Neni Studio works with international design and lifestyle brands to create digital communication strategies and content aimed for social media.
How did you get into photography and creative consulting?
I got into photography pretty early on in life. Mine is one of those stories where one of the parents introduces the medium. For me it was my dad, who with both film cameras and 16mm film recorded my childhood from basically birth to age thirteen.
I had mixed feelings about turning it into a career, so I experimented within the field, assisting other photographers and then becoming an editor and ultimately went to film school where I graduated as DoP (Director of photography for Film).
Fast forward to 2015 where after seven years in New York, I relocated back to Europe for a job as Head of Creative for a Design brand called Hem - where I worked until 2017. In the meantime the work I had done for them got quite the traction and started receiving requests for work outside if the brand and that’s when I decided to consult. It was a natural transition.
What’s your creative process?
It’s messy - that’s for sure. It doesn’t really follow any specific rule but one thing is constant, I write everything down on paper, and I sketch a lot - from concepts to ideas that come to mind. You’ll never find me without a pen and a notebook.
A fun fact about yourself?
Ah, I don’t know if this is fun, but for sure for me it is.
I have a thing for pens and paper, well, stationery in general.
When do you feel most inspired?
I feel like inspiration is a muscle that needs constant training, so I constantly work on it. From reading/flipping through books about architecture, typography, art, photography, to watching films with incredible cinematography. I usually dedicate a couple of hours to inspiration and research each week, no matter what project I am working on.
How would you describe your aesthetic?
I would say ‘experimental’. I like to mix colors and patterns in a subtle way and I stay away from matchy-matchy pairings for both work and personal style.
How do you think COVID has affected the creative industry?
It’s a change that has caught everyone off-guard and nobody had the time to adjust gradually to this new way of living.
Here in Europe, I am in Sweden, it’s still a work in progress. Digitalization hasn’t come naturally to the creative industry but I see, very happily, that the ones who embraces this shift rather than resisting it have been thriving. One big change that Covid brought is expose different mediums/possibilities, look at NFTs for instance - perhaps if Covid hadn’t hit, it wouldn’t have had such positive reactions from both art and creative industry in general.
Who are some other creatives that inspire you?
I am always keeping an eye out on the fashion and art world. I am constantly inspired by Gabriela Hearst and Lucy Chadwick.
What kind of flower brings you the most joy?
Ah, this is a tough one because I love flowers. I feel like I have to say roses because I have a huge rose tattoo on my arm.
They are so underestimated and there’s so many beautiful variants that you’ll never have the same experience twice!
What do you hope to achieve in 2021?
Some renewed energy to step outside my boundaries - I’d love to try new paths!
